The objective has always been to combine highly coveted vintage tones with the playability and performance of modern guitars while ensuring consistent quality so that musicians do not need to try countless instruments to find one that meets their expectations. Vintage guitars are often prohibitively expensive, and not all possess exceptional sound; those that do can cost tens or even hundreds of thousands of dollars. For this reason, affordability is a priority, allowing musicians to focus on their craft rather than on the financial burden of an instrument too valuable to be used in everyday settings.

Achieving these standards is challenging. Success often comes when a guitar design and construction are led by an experienced player and luthier, rather than a corporate committee. Jesse Hopkins exemplifies this approach: as a formally trained luthier with decades of experience in repair and building guitars he possesses a deep understanding of what makes a high-quality guitar. His professional accomplishments reflect his expertise in both craftsmanship and performance.

In January 2000, Jesse joined Reverend Guitars, which had a significant impact on his development. There he mastered the process of building guitars that consistently matched industry-leading standards in sound and feel; an ethos recognized through numerous industry awards. Today Jesse applies traditional methods refined over a century of guitar building, coupled with this relentless dedication to quality to ensure each Clay Avenue Guitar offers a unique playing experience that allows musicians to fully immerse themselves in their music.